Portfolio
CSC Web and Digital Content Analyst / StrategistWeb Performance and Lead Generation Report
Developed and executed digital strategies for Western Canada, including SEO, SEM, and paid media campaigns, resulting in a 26.5% increase in lead generation and campaign effectiveness. In addition, I was responsible for analyzing web analytics and performance data to identify opportunities for improvement, leading to an 89% increase in users.
Content Management System (CMS) Maintenance
WEB DEVELOPMENT & MAINTENANCE
Elevating the Digital Presence for Calgary
As the Digital Marketing Specialist for Minto Communities, I’ve played a key role in managing and enhancing Minto.com, particularly for the Calgary division. My responsibilities include updating and optimizing the website to showcase new community projects, ensuring seamless user experiences, and integrating SEO strategies to improve site visibility. This experience has honed my skills in maintaining a large-scale, dynamic website, ensuring that it effectively serves the needs of both the company and its clients.
COMPANY: MINTO COMMUNITIES
