About Me
CSC Web and Digital Content Analyst / StrategistMarcos Mak
Resume
Digital Marketing Specialist with 10+ years of experience developing and executing digital strategies for leading organizations, including Minto Group, one of Canada’s largest home-building companies expanding into the USA. Skilled in managing CMS, optimizing web performance, and leading cross-functional teams to drive user engagement and business growth. Expertise in SEO/SEM, paid media, and digital analytics. Seeking to contribute my digital strategy and web content management skills to support The City of Calgary’s mission of delivering innovative public services.
Skills
• Digital Strategy Development
• Web Content Management (CMS, e.g., Adobe Experience Manager)
• SEO/SEM Optimization
• Paid Media Management
• Digital Analytics & Reporting (Google Analytics, GA4)
• User Experience (UX) Best Practices
• Compliance (PIPEDA)
• Budget Optimization & Resource Allocation
• Cross-Functional Collaboration
Education
University of Alberta
Digital Marketing Certificate with Distinction 2023
Social Media Certification with Distinction 2023
Ambrose University
Business Administration, BA 2012
SAIT
Basics of HTML Courses 2014
Adobe Creative Suite Courses 2014
Digital Marketing Specialist
Minto Group
Jan 2022 – Present
- Developed and executed digital strategies for Western Canada, including SEO, SEM, and paid media campaigns, resulting in a 26.5% increase in lead generation and campaign effectiveness. (see portfolio)
- Collaborated with cross-functional teams to align digital campaigns with brand strategy, ensuring consistent messaging across all platforms.
- Managed website performance and content updates (CMS) optimizing user experience.
- Analyzed web analytics and performance data to identify opportunities for improvement, leading to a 89% increase in users.
- Advised internal stakeholders on digital tactics and best practices, positioning myself as a trusted advisor on digital strategy.
Senior Graphic Designer
Maxpo Communication
Jun 2020 – Dec 2021
- Led the design and execution of digital and print marketing materials for high-profile clients, including McDonald’s, ensuring alignment with brand guidelines and campaign objectives.
- Managed creative projects, ensuring all campaigns adhered to strict timelines and budgets, delivering impactful results across digital and print platforms.
- Supervised a team of two designers and coordinated with external partners to produce materials such as vehicle wraps, promotional signage, and advertising collateral.
Graphic Designer & Production Coordinator
Jul 2017 – Jun 2020
- Developed print and digital materials such as brochures, menus, and banners, ensuring the designs were consistent with the client’s brand.
- Played a key role in managing client relationships, from initial concepts to final product delivery.
Graphic Designer & Production Coordinator
Infiniti Printing
Jul 2017 – Jun 2020
- Designed a wide range of print and digital marketing materials, including flyers, brochures, banners, and signage, while also maintaining the company’s website and digital presence.
- Worked directly with clients to ensure that their design needs were met and that the final products aligned with their vision and goals.
Marketing Assistant
Taiga Building Product (Contract)
Mar 2013 – Sep 2013
- Assisted the marketing manager in the successful launch of a complete website rebrand, including redesigning the user interface (UI), updating content, and improving overall user experience (UX).
- Conducted research and provided recommendations for optimizing website performance and enhancing digital presence.
Supported the creation of marketing collateral, including presentations, brochures, and tradeshow banners, to promote the rebrand and drive engagement